![]() Ive (seated at center) with the executive team in the lab where the iPod nano was developed. In Gary Hustwit's documentary film Objectified (2009), Rams states that Apple is the only company designing products according to Rams' ten principles of "good design". The work and principles of Dieter Rams, the Chief of Design at Braun from 1961 until 1995, have influenced Ive's work. Jobs made design a chief element of the firm's product strategy and Ive proceeded to establish the firm’s leading position with a series of functionally clean, aesthetically pleasing and remarkably popular products. Ive's first design project happened to be the iMac which helped pave the way to many other designs such as the iPod & eventually the iPhone. He gained his current position at Apple in 1997 as Senior Vice President of Industrial Design after the return of Steve Jobs, and since then has headed the Industrial Design team responsible for most of the company's significant hardware products. Ironically, Apple was one of Tangerine's clients. Ive was soon hired in 1992 by Apple’s then Chief of Industrial Design Robert Brunner after a Tangerine consultancy with Apple. CareerĪfter finishing school, Ive went on to becoming a cofounder to the London design agency Tangerine. ![]() For him this was a significant discovery because he was hoping to enhance his design skills using computers. He realized they helped his once confusion and brought a newer and greater outlook to the technology of computers. Once he discovered Apple’s Mac computers he felt more at ease. Technology to him was something he felt he was unable to grasp or that may not be for him. Ive was not always great with computers and actually found them quite frustrating. It wasn’t until he met with various design experts that he was able to see some standard ground in wanting to further his study in product design. He was never sure where his curiosities would take him. His interests were very broad from furniture, to jewelry to even boats and cars. The idea of design was long in his mind but he was unsure as to what exactly he would design. Jony himself has said that he knew he was interested in “drawing and making stuff” since around the age of 14. They married in 1987, and have twin sons. Ive also met his wife Heather Pegg during his high school years. They all attended the Wildwood Fellowship Church. During this time, Jony along with his older band mates were in a band called, " White Raven," that played soft rock. ![]() Once enrolled in Walton, it became clear that he attained many technical & drawing skills through his father. He went on to attend Walton High School in Stafford, and then studied Industrial Design at Northumbria University (Newcastle Polytechnic at the time). He was brought up by his teacher father and attended Chingford Foundation School. However his family moved to Staffordshire where he was raised. Jonathan Ive was born in Chingford, London in the year 1967.
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